What Is a Brand and How Do I Get One?

Ever sat and wondered about brands? What is a brand? Is it a logo? Do I really need a brand? How do I get one?

Whether you’ve been puzzled by Jaguar’s recent re-brand, you’re awaiting the latest Apple launch, or listening to Influencers talking about their own brands, we can’t escape the fact that we’re surrounded by brands. The talk is designed to de-mystify brand strategy, and is aimed at start-ups and SME’s that might not have brand marketing resources, but would like a greater understanding of how a brand could add value to their businesses.

About Andy:

Why should you listen to Andy Freeman? Andy started his career in the Mad Men golden age of global ad agencies. During his career he has helped Burberry to re-launch, a brand refresh that the Economist described as the re-brand of the decade. He has re-branded Bupa, TRESemme, Pringle of Scotland, Smirnoff for…